Ridhorahfa.com - A landing page is a single web page that appears in response to clicking on an online advertisement. The landing page will usually display targeted content, meant to persuade the viewer to take a specific action, such as subscribing to a newsletter, downloading a free e-book, or making a purchase. Creating a landing page can be a great way to increase conversions and sales for your business. If you’re not sure where to start, don’t worry! In this blog post, we will show you how to create a landing page in WordPress step by step.
Why You Need a Landing Page
When you’re running a business, there are a million things vying for your attention. So it’s no wonder that many businesses don’t have a dedicated landing page on their website – they just don’t have the time or resources to create one. But if you want to succeed online, you need to have a landing page.
A landing page is a standalone web page that is designed to convert visitors into leads or customers. It typically has a specific purpose, such as promoting a product or service, and contains a form or call-to-action (CTA) that encourages visitors to take action.
Think of your website as a digital storefront for your business. Your home page is like the front door – it welcomes visitors and gives them an overview of what you do. But if you want people to buy something from you, you need a dedicated landing page where they can learn more about what you’re offering and take action.
A landing page helps you focus on one goal
When you have a separate landing page for each of your products or services, you can focus on promoting that specific offer without getting distracted by other things on your website. This helps ensure that visitors take the action you want them to take, whether it’s subscribing to your newsletter, downloading a PDF, or buying a product.
What Makes a Good Landing Page?
There are a few key elements that make up a good landing page. First and foremost,
the page should have a clear and concise headline that tells visitors what they can expect to find on the page. The page should also have a strong call-to-action (CTA) that encourages visitors to take the desired action, whether it's signing up for a newsletter or making a purchase. The landing page should be easy to navigate and free of distractions, with all the important information above the fold. Finally, the page should be optimised for conversions, with a well-designed layout and strong visuals.
How to Create a Landing Page in WordPress
Assuming you're starting with a fresh WordPress install, the first thing you'll need to do is create a new page. To do this, simply login to your WordPress admin panel and navigate to the Pages > Add New section.
From here, you can give your new page a title and begin adding content. For a landing page, you'll want to keep the design and layout relatively simple. A good rule of thumb is to include only the bare essentials: images, text, and calls to action.
Once you're happy with the content of your page, it's time to add a few final touches. In the Page Attributes box on the right-hand side of the screen, you can select a template for your page. If you're using a theme that supports custom templates, there may be a specific landing page template available. Otherwise, selecting the "Full Width" template will give you a blank canvas to work with.
Finally, in order to ensure that your landing page is actually being displayed when visitors go to your site, you'll need to set it as the home page in WordPress. This can be done by going to Settings > Reading and setting the "Front page displays" option to "A static page." Then, simply select your new landing page from the dropdown menu next to "Front Page."
Tips for Creating a High Converting Landing Page
When you're creating a landing page in WordPress, there are a few key things to keep in mind if you want to optimize it for conversions. Here are some tips:
1. Keep it simple. A landing page should be focused on a single conversion goal, and the design should reflect that. Too much clutter will only serve to distract visitors from your CTA.
2. Make your CTA prominent and easy to spot. The whole point of a landing page is to get visitors to take action, so your CTA should be placed prominently on the page and designed to stand out from the rest of the content.
3. Use images and videos strategically. Visual elements can help break up the text on your landing page and make it more visually appealing, but they should also support your conversion goal. Choose images and videos that illustrate what you're offering and make sure they're placed near your CTAs.
4. Use persuasive copy. The words you use on your landing page can make a big difference in whether or not people convert. Use language that's clear and concise, and focus on benefits rather than features to persuade people to take action.
5. Include social proof elements. Social proof is a powerful tool when it comes to persuasion, so consider adding testimonials, customer reviews, or even social media buttons to your landing page. This can help build trust with visitors and encourage them to convert.
How to Drive Traffic to Your Landing Page
Assuming you have a landing page created in WordPress, here are some ways to drive traffic to it:
1. Include a link to your landing page in your email signature. This is a great way to promote your page to people you already have relationships with.
2. Share your landing page on social media. Use hashtags and tagging to reach a wider audience.
3. Write blog posts about your landing page and include a call-to-action (CTA) at the end of each post. This is a great way to organically drive traffic to your page.
4. Pay-per-click (PPC) advertising is another option for driving traffic to your landing page. You can set up ads on Google AdWords or other platforms and target keywords related to your business or product.
Conclusion
Creating a landing page in WordPress is a great way to increase your leads and conversions. However, it's important to remember that not all landing pages are created equal. In order to create an effective landing page, you need to make sure you include certain elements, such as a strong headline, compelling copy, and a clear call-to-action. If you're not sure where to start, we suggest checking out some of the best landing pages on the internet for inspiration.
Social Media