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How To Run Ads On Facebook and Instagram Of Our Best Practices

23 Oktober 2022

Ridhorahfa.com - Facebook and Instagram are two of the most popular social networks in the world. They're also great places to run ads, which can help you grow your business. In this guide, we'll walk through all the steps needed to successfully launch an ad campaign on both Facebook and Instagram.

Step 1: Choose your objective

  • Choose your objective

  • Choose between website clicks, conversions and video views (if you want to run ads on both platforms)

  • Choose between website conversions or mobile app installs (if you want to run ads on Facebook) 4. Choose whether it is more important to get more followers or more clicks to websites

Step 2: Choose your ad placements

Now that you've chosen the appropriate audience, it's time to choose the right placement for your ad. There are three main categories of placements:

  • News Feed

  • Page Posts

  • Video Ads

Step 3: Set your budget and schedule

  • Set your budget and schedule.

  • Bid optimization is the process of adjusting bids so that you get the best results for your ads. You can use bid optimization to change:

  • Your ad spend amount (e.g., $0-$10)

  • The time period during which you want to advertise (e.g., daily, weekly)

Step 4: Select your audience and reach

With your audience selected, you can now choose which ads to run. The options available depend on the specific audience you have targeted:

  • Age - select an age range from 18-24 (for example)

  • Gender - select a gender from female/male

  • Location - select a country or city within a country (for example, if you're running an ad for women in Los Angeles). You can also target specific locations within cities and countries by selecting postal codes or neighborhoods. If you want to see what kind of people will be interested in your product based on their location, use our tool at [link].

  • Interests - This allows advertisers to find people who are similar to their own interests based on keywords they enter into Facebook's search bar while shopping online or browsing other websites like Pinterest or Instagram (see below). For example: if someone searches "pink shoes," these results would include men who like pink shoes but also women who do too! You could then target based off those keywords as well by adding them into targets' interests section later on down this page when creating plans for campaigns."

Step 5: Choose the right format for your ad

Now that you've got a handle on the basics of Facebook ads, let's talk about how to use them effectively. The first thing to do is choose the right format for your ad.

The best way to attract attention is with video ads. They're more likely than photo or carousel ads to be shared and clicked on by users who are browsing Facebook or Instagram in their newsfeeds (and thus more likely than other types of ads). Video also allows you to promote your company culture, products/services, brand identity—even if they're not directly related!

Step 6: Create a powerful ad with some of our best practices

You've made it to the last step. Now it's time to create a powerful ad with some of our best practices:

  • Include a strong call to action (CTA). This will help you convert more prospects into customers, so make sure you have something that really gets people excited about your product or service.

  • Use a compelling image or video in your ad. A good image can make all the difference in converting visitors into customers, so don't skimp on this part!

  • Choose the right format for your ad: Facebook has both text-only and image/video-based ads available—you should use whichever one works best for your audience and budget level.

Follow these steps to run effective ads on Facebook.

Here are the steps you'll need to follow:

  • Choose your objective:

  • What do you want to achieve with this campaign? This should be the first step in selecting which ads to run, as it tells us what we're trying to achieve and how we can accomplish it. For example, if someone has a Facebook page for their business and they have recently posted an article about something related from their industry (for example, "How To Get Your Business Back On Track After A Layoff"), then it would make sense for them to post an ad asking people who like or follow them on Facebook if they're interested in learning more about this topic.


We hope you find this guide helpful and that it helps you to run effective ads on Facebook. If you have any questions or comments, please leave them below.

Baca Juga
Ridho Anugrah
A Digital Marketing with experience as a digital marketing advertiser. Familiar with creating ad campaigns on Google, Facebook and Instagram with more than 3 years experience.


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